advertising Archives - Internet of Things News https://www.iottechnews.com/news/tag/advertising/ Internet of Things news and strategy Wed, 13 Sep 2023 11:20:09 +0000 en-GB hourly 1 https://www.iottechnews.com/wp-content/uploads/sites/5/2020/09/iot-icon-60x60.png advertising Archives - Internet of Things News https://www.iottechnews.com/news/tag/advertising/ 32 32 Affectiva taps Smart Eye’s eye-tracking for new attention metric https://www.iottechnews.com/news/2023/sep/13/affectiva-taps-smart-eye-tracking-new-attention-metric/ https://www.iottechnews.com/news/2023/sep/13/affectiva-taps-smart-eye-tracking-new-attention-metric/#respond Wed, 13 Sep 2023 11:20:07 +0000 https://www.iottechnews.com/?p=25180 Affectiva, a subsidiary of Smart Eye, has unveiled a new attention metric integrated into its cloud-based Emotion AI platform. The new metric advances the field of viewer attention measurement, catering to brands, advertisers, entertainment companies, and market researchers. Powered by Smart Eye’s automotive-grade eye-tracking technology, it promises unparalleled accuracy and insights by analysing gaze and... Read more »

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]]> https://www.iottechnews.com/news/2023/sep/13/affectiva-taps-smart-eye-tracking-new-attention-metric/feed/ 0 Google promises the EU that it won’t use Fitbit data for ads https://www.iottechnews.com/news/2020/jul/14/google-promises-eu-fitbit-data-ads/ https://www.iottechnews.com/news/2020/jul/14/google-promises-eu-fitbit-data-ads/#comments Tue, 14 Jul 2020 16:12:46 +0000 https://iottechnews.com/?p=20728 Google is attempting to avoid an EU antitrust probe by promising that it won’t use Fitbit data for advertising purposes. The web giant announced its intention to purchase Fitbit for $2.1 billion back in November 2019, but it’s caught the attention of regulators. EU regulators are concerned that Google will use Fitbit data to further... Read more »

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