eye-tracking Archives - Internet of Things News https://www.iottechnews.com/news/tag/eye-tracking/ Internet of Things news and strategy Wed, 13 Sep 2023 11:20:09 +0000 en-GB hourly 1 https://www.iottechnews.com/wp-content/uploads/sites/5/2020/09/iot-icon-60x60.png eye-tracking Archives - Internet of Things News https://www.iottechnews.com/news/tag/eye-tracking/ 32 32 Affectiva taps Smart Eye’s eye-tracking for new attention metric https://www.iottechnews.com/news/2023/sep/13/affectiva-taps-smart-eye-tracking-new-attention-metric/ https://www.iottechnews.com/news/2023/sep/13/affectiva-taps-smart-eye-tracking-new-attention-metric/#respond Wed, 13 Sep 2023 11:20:07 +0000 https://www.iottechnews.com/?p=25180 Affectiva, a subsidiary of Smart Eye, has unveiled a new attention metric integrated into its cloud-based Emotion AI platform. The new metric advances the field of viewer attention measurement, catering to brands, advertisers, entertainment companies, and market researchers. Powered by Smart Eye’s automotive-grade eye-tracking technology, it promises unparalleled accuracy and insights by analysing gaze and... Read more »

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